Sustainable Youth® | Meet Our CEO

Meet Our CEO, Denise DeBaun

Welcome to Sustainable Youth® Technologies. Thank you for taking the time to learn about us.
I'd like to take a moment to introduce myself. There are some things you should know about me.

One: I am experienced.

I’ve been launching fragrance & beauty products for 30 years, and with experience comes discernment. So, when I tell you that Sustainable Youth Products are 100% organic, natural and green, and ethically produced using entirely sustainable methods, I want you to be just as discerning as I am.

Two: I am passionate.

I'm passionate about everything, but especially about things that are organic, natural, ethical, and sustainable. I was an advocate of the green movement long before it was popular. And I’m absolutely convinced that the future of the beauty industry lies in natural ingredients and sustainable practices.

Three: I am holistic.

For years, I’ve been a student of more holistic, Eastern practices and philosophies and I live my life based on holistic principles. My early focus was on spiritual and esoteric principles and development, but in 1992 my focus shifted. I went on safari in Africa and came back with five parasites that doctors could not diagnose or treat. I almost died. What finally saved me was a holistic doctor who showed me how to rely diet and nutritional supplements as my treatment. Over time, I improved. As I felt better, I looked better. The experience showed me that diet and nutritional support can successfully address real health problems.

Given my beauty background, and the fact that I was really looking well, I was curious as to how they could be used to address beauty issues. I was led to an ingredient that was truly worthy of my passion: aloeride, an aloe extract discovered at the National Center for Natural Products Research at the University of Mississippi while researching immune stimulating actives and whose youth-sustaining properties seem to work equally well whether taken topically or orally. I was running my own development company at the time. I used my experience, resources and discernment and did my homework. I asked the right questions; consulted the right experts; and learned more about aloeride® than you’ll ever want to know. All of which led to aloeride now being the key ingredient in Alasta™, our patent-pending, clinically-validated skincare blend.

Four: I am ruthless.

I am ruthlessly appropriate and hate waste or excess. From my childhood to my start up companies, there was never any room for waste. And, everything needed to have a purpose and add value. We formulate our products and run our company based on these same principles. Each ingredient has to matter; each idea and ever dollar spent has to add value for us and for you.

Five: I am inspired.

Inspiration has always been the light that guides me. I am so excited about Alasta that I took the reins of this new company we call Sustainable Youth® Technologies. Being the CEO of Sustainable Youth® finally allows me to integrate my passions with my profession and live a more balanced, holistic lifestyle, literally from the inside out.

Six: I am anti aging.

I share Kafka’s perspective when he said, "Anyone who keeps the ability to see beauty never grows old".
I believe that youth is a natural and sustainable resource that can be experienced by anyone and renewed indefinitely over time. In fact, I am an advocate of everyone experiencing the freshness, vitality, condition and quality of feeling and appearing youthful at any age. That's why I am so enthusiastic about Sustainable Youth®.

If you are anti-aging too, email us. We'd love to hear from you.